Madison, WI

Situated between two glittering lakes, Madison, WI embodies the perfect blend of vibrant city life and natural beauty. Famed for its scenic views, this capital city offers a dynamic mix of cultural and outdoor experiences. Take a stroll down State Street, adorned with eclectic shops, cafes, and live music performances, or explore the University of Wisconsin-Madison's sprawling campus renowned for its historic buildings and lively atmosphere.

Outdoor enthusiasts can revel in the city's extensive biking and hiking trails, or enjoy water activities on Lake Mendota and Lake Monona. The stunning Olbrich Botanical Gardens and the sprawling and picturesque Arboretum are also must-visit spots for nature lovers.

Madison's rich cultural scene includes diverse art galleries, museums, and a plethora of culinary delights, from farm-to-table restaurants to lively farmers' markets. The city's energetic atmosphere, accentuated by the jovial community, ensures an exciting visit year-round. Whether attending a festival, exploring the Capitol Square, or simply unwinding in its scenic beauty, Madison promises an unforgettable and enriching experience.

What to do in Madison, WI

Explore the Wisconsin State Capitol

The Wisconsin State Capitol, located in the heart of downtown Madison, is an architectural masterpiece and a must-see for any visitor. Offering free guided tours, this stunning building features a beautiful dome, exquisite marblework, and detailed mosaics, providing insight into the state’s history and government. Visitors can admire the awe-inspiring views of the city and surrounding lakes from the observation deck atop the Capitol.

Visit the University of Wisconsin-Madison

The University of Wisconsin-Madison is one of the most prestigious public universities in the United States and a significant cultural hub in Madison. The campus boasts iconic landmarks such as Bascom Hill, Memorial Union Terrace overlooking Lake Mendota, and the Chazen Museum of Art. Visitors can stroll through the vibrant campus, attend public events, or explore the university’s various museums and galleries.

Wander through Olbrich Botanical Gardens

With its 16 acres of stunning outdoor gardens, exotic plants, and the iconic Thai Pavilion, Olbrich Botanical Gardens offers a serene and enchanting experience for nature lovers. A walk through the Bolz Conservatory, featuring a diverse collection of tropical plants and a rushing waterfall, provides a delightful escape from the bustling city life, making it a perfect spot for relaxation and photography.

Enjoy Outdoor Recreation at Lake Mendota

Lake Mendota, one of Madison’s picturesque lakes, offers an array of outdoor recreational activities. Visitors can rent a kayak, paddleboard, or sailboat to explore the sparkling waters, or simply relax on the shores of James Madison Park. In winter, the ice-covered lake becomes a playground for ice skating, ice fishing, and even ice boating, providing a unique experience for adventurous travelers.

Experience the Madison Farmers’ Market

Ranked as one of the best farmers’ markets in the country, the Dane County Farmers’ Market is a vibrant and bustling event that takes place around the Capitol Square. Visitors can indulge in a wide variety of fresh produce, artisanal cheeses, colorful flowers, and delectable treats while enjoying live music and the lively atmosphere. The market offers a perfect opportunity to mingle with locals and get a taste of Madison’s food and culture.

Example Two-Day Itinerary

Day 1:

  • Start your day at the Wisconsin State Capitol. Enjoy a guided tour to learn about the history and architecture of this iconic building.
  • Next, head to the Chazen Museum of Art located on the University of Wisconsin-Madison campus. Explore its diverse collection of art from around the world.
  • Afterward, take a stroll through the UW-Madison Arboretum, a 1,200-acre nature preserve with scenic trails, woodlands, and prairies.
  • In the evening, catch a performance at the Overture Center for the Arts, a stunning venue showcasing music, theater, and dance.

Day 2:

  • Begin your day by visiting the Olbrich Botanical Gardens. Wander through the outdoor gardens and the Bolz Conservatory, featuring exotic plants and a waterfall.
  • Next, head to the Memorial Union Terrace on Lake Mendota. Relax by the lake, grab a famous Babcock ice cream, and enjoy the vibrant atmosphere.
  • Take a tour of the Frank Lloyd Wright-designed Monona Terrace, offering beautiful views of Lake Monona and hosting various events and exhibitions.
  • Wrap up your visit with a leisurely walk or bike ride along the Lake Monona Loop, enjoying the picturesque waterfront and urban scenery.

Cultural Events

Immerse yourself in the vibrant culture of Madison by attending various events, art exhibitions, concerts, and festivals held throughout the year.

Madison+Ghosts

Madison Ghosts

Booking a tour with US Ghost Adventures will add just the right amount of spooky to your evening. Whether you are from out of town or the city is your hometown, you'll learn about stories that many keep to themselves. We offer 60-minute walking tours, Haunted Pub Crawls, and even ultimate tours that take you to more locations with even darker pasts.

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Book Today on Viator From $30.00
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Madison Scavenger Hunt: Musical Madison

Let’s Roam is the #1 app-led scavenger hunt company. Walk to all the best landmarks and hidden gems, answering trivia questions and solving challenges. Work with your team or compete against them, as you learn new facts and create memorable experiences. Let’s Roam Scavenger Hunts are great as an everyday activity, or for bachelorette parties, birthday parties, corporate team building events and more! Each player chooses an interactive role, with challenges varying by person.

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Book Today on Viator From $12.31

Outdoor Activities

Madison offers a plethora of outdoor activities, such as hiking, biking, kayaking, and picnicking in its numerous parks and green spaces.

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Wisconsin's Madtown: A Madison Self-Guided Walking Tour

Travel between two lake-side terraces and enjoy some of Wisconsin's best cultural sites along the way with this self-guided and self-paced walking tour!

• Visit some of Madison historically rich architectural gems such as the State Capitol, Der Rathskaller, Bascomb Hill, Memorial Union and much more
• Hear from producer Frank Burge, an award-winning writer, essayist and midwestern local
• Do it all in an hour or linger at stops along the way with complete control over when you start and finish
• Get unlimited use before your booking date and after it
• Use the virtual tour option at home

Once you’ve booked, you’ll receive a ticket with instructions and a unique code listed under “Before You Go”. Then simply install the VoiceMap app and enter your code.

The app displays directions to the starting point, and when you’re in the right place, just pop in your headphones and tap start. VoiceMap has automatic GPS playback, with turn-by-turn directions. It also works offline.

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Book Today on Viator From $7.99
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Axe-Throwing in Madison

FlannelJax's is a premium Axe-Throwing center which guarantees a dedicated lumberjack throughout your entire time at the venue. We're Extreme. Social. Fun !

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Book Today on Viator From $40.00